Webflow just launched native scrollmaps inside the Analyze tab - giving you instant insights into how far users actually scroll on your site. Learn how to use this new feature to improve engagement, reposition CTAs, and optimize your page layout for real user behavior.
.jpg)
Just last week, Webflow launched scrollmaps - one of the most needed and requested features that can change web design process for many growing companies.
With this update, Webflow now lets you see how far users scroll on each page of your site - without needing third-party tools like Hotjar. The feature is integrated into the Analyze tab, bringing native scroll behavior analytics to all Webflow users with site analytics enabled.
Whether you’re building a landing page, launching a product, or iterating on your homepage, scrollmaps provide a new layer of behavioral data to inform layout, content strategy, and design decisions.
Scrollmaps are heatmap-style visualizations that show what percentage of users reach each vertical section of a page. The top of the page is always the "hottest" (100% of users see it), and as you scroll down, the colors change to indicate drop-off rates.
Scrollmaps allow you to:
Many teams build websites assuming users scroll all the way through - but in reality, most visitors never make it to the end a page. And without scroll data, you never know what’s working or not for sure.
For startups, scale-ups, and growing companies, scrollmaps give clear answers to very important questions:
Scrollmaps help you understand whether your value proposition, product features, or social acknowledgment are actually being seen.
If users are dropping off before they see your CTA, it’s usually not a content issue - it’s a layout problem. Scrollmaps can prove that.
Combine scroll data with bounce rate or exit rate to see exact drop-off zones, helping you cut or improve underperforming sections.
The scrollmap feature is located inside the Webflow Analyze dashboard:
From there, you’ll see a visual overlay that breaks down scroll-depth percentages by section. Webflow uses a color gradient (from red to blue) to represent engagement from top to bottom.
You can also filter by device type, helping you compare desktop vs mobile behavior - especially useful for mobile-first design audits.
If users are dropping off before seeing your offer or key features, move that content up the page. Consider breaking long blocks into smaller sections that are easier for understanding.
If your main call-to-action is in a low-scroll zone, duplicate it in a higher spot, or A/B test placement to see what converts best.
Are users exiting during an overly long feature section or wordy testimonial block? Scrollmaps help you find and cut the excess.
Check if certain pages have stronger scroll behavior. For example, if your pricing page has better engagement than your homepage, see what content or structure might be worth replicating.
Want users to sign up, book a demo, or start a free trial? Make sure those actions are placed before the major drop-off point.
This update pushes Webflow further into all-in-one platform - allowing teams to build, launch, and now optimize using native tools.
For teams working in agile sprints or marketing cycles, scrollmaps are a fast way to:
And because it's built into Webflow, there's no extra code to install, no tracking scripts to maintain, and no compliance headaches.
If this scrollmap feature has you rethinking how your content is structured, it pairs perfectly with what we covered in our recent post:
5 Website Changes Your Team Should Be Able to Make Without a Developer
Scroll behavior is one of the most overlooked yet essential signals in UX and conversion rate optimization. Without it, teams are designing in the dark. If you care about how users move through your site (and you should!), scrollmaps will become one of your go-to tools.
This feature release gives you the opportunity to spot attention drop-off points, rework layouts based on actual scroll patterns, and improve UX and conversions really quickly right where you design and launch.
This is data-informed design at its most accessible - and it’s fully native in Webflow.
Go to:
Start analyzing your scroll behavior now.
We help fast-moving teams redesign pages, reposition content, and improve conversions - using insights like scroll behavior as a foundation.
Let’s turn that scroll data into impact.
