If you lead growth or marketing at a startup in a regulated space, your website lives under two spotlights: conversion and compliance. Sales wants faster funnels. Legal wants zero risk. Engineering wants fewer one-off requests. Meanwhile, your stack is a mash-up of forms, pixels, consent banners, and a dozen “helpful” tools — each with its own data habits.

The way out isn’t “lock everything down” or “ship and pray.” It’s compliance-by-design: mapping PHI/PII data flows first, then shaping UX, analytics, and integrations around that map so your team can move quickly and safely. Done right, this approach reduces approval cycles, removes guesswork from tooling, and actually improves completion rates because the interface explains what’s collected, why, and how it’s protected.